With the advent of social media and the rise of content creators, it’s been over a decade now since brands have been raving about influencer marketing. But with this rapid growth, the industry craves a platform where brands and creators meet on their terms.
This spiked need paved the way for a platform that bridges the gap between brands and creators, addressing the unique challenges of each side. While creators seek stages to display their talents and attract collaborations, brands put in a lot of blood, sweat, and tears to find the perfect fit for their campaigns. This is where My Wall comes in.
Let’s take a closer look at these needs and how the platform solves them:
My Wall – Why the Industry Needs a Tech Platform Like This!
| For Content Creators | For Brands |
| Content creators need a platform to present their best work and previous brand collaborations to attract more paid influencer campaigns, as 55% of creators report that finding and managing brand deals are their biggest challenges. | Brands require a reliable way to identify suitable influencers who align with their niche, target audience, previous collaborations, values, and campaign goals, as 81% of marketers say that finding the right influencers is still a central challenge. |
| 77% of creators/social media influencers expressed concerns about relying solely on platforms like YouTube or Instagram for income and seeking alternative avenues to streamline monetization through consultations, affiliate marketing, or premium content, all under one roof. | Brands often face challenges in verifying the authenticity of influencers and analyzing their engagement metrics for informed decision-making, as 67% of brands are worried about fake influencers, which complicates the selection process. |
For this matter, My Wall has been crafted to provide an ultimate solution to address the unique needs of both content creators and brands. Let’s see what it brings to the table!
What is My Wall?
My Wall is a seamless platform for content creators and brands that benefits both brand and creator. It helps creators showcase their work, connect with brands, and monetize their influence. It provides various benefits for brands beyond finding the perfect influencers for their campaigns.
As we explore the blog’s core, we’ll see what problems it solves for creators and brands.
How Does My Wall Benefit Content Creators
Showcase Their Brand
Creators can build a stunning portfolio based on their brand’s aesthetics and value proposition and put their best foot forward with their top content through a media kit. They can add their viral content, recommendations, niche content, and more to attract brands.
Present Their Past Collaborations
With My Wall, creators can showcase their successful previous brand collaborations they have been a part of with engagement metrics in a professional and organized way.
Barter Collaborations
Content creators can leverage their influence to enjoy perks like fine dining experiences, staying in hotels/resorts, spa treatments, and many more top-tier brands listed on My Wall.
Easy Collaboration Requests
Creators can browse active brand campaigns and send quick collaboration requests to secure partnerships. Yes, it’s that simple. You can reach out to your favorite businesses like resorts, salons, hotels, and more industries if they have an ongoing influencer campaign. Brands get a hold of your clear, professional proposal, making it easier to land partnerships.
Get Discovered by Brands
All you have to do is showcase your best work and let your profile do the talking to attract the right collaborations effortlessly. Your My Wall profile is tailored to present your niche, achievements, and audience, making it easy for brands to find and connect with you as per the campaign goals.
All-in-One Link in Bio Tool
Easily combine all your important links into one visually appealing landing page. This tool simplifies navigation for your audience and serves as the perfect link-in-bio solution for better visibility and engagement.
Auto DM feature
Creators can access affordable Auto Direct Messaging services for Instagram. Easily connect with your audience or potential collaborators through automated and personalized messages.
While these are the top solutions My Wall solves for content creators, there are numerous ways My Wall helps you earn as a creator. Let’s take a look at a few ways-
How MyWall Helps you Earn as a Creator
Monetize Your Creator Expertise
You can offer one-on-one consultations and get paid for sharing your knowledge. You can also integrate options for courses, workshops, seminars, or services to expand your earning potential.
Exclusive/Premium Content
You can offer exclusive, subscription-based content to your most loyal followers. Share behind-the-scenes, special tips or unique creations while building a dedicated community.
Earn with Affiliate Programs
You can promote products you love and the ones you showcase on your social media profiles and earn a commission for every purchase made through your affiliate links. Numerous links can be easily integrated from various e-commerce stores to MyWall.
Earn Through Referrals
Creators can build a passive income stream by inviting others to join MyWall. You just share your referral link and earn rewards for every successful signup.
Set Up Your Shop
Creators can easily create an online shop to sell their products and services directly to their audience.
Not to mention, MyWall is rolling out new upcoming features like Artificial Intelligence and apps designed specifically for content creators. These updates will unlock even more monetization opportunities and make it easier to earn/ grow a personal brand.
How does My Wall benefit brands?
Easy Influencer Discovery
Most brands find it extremely difficult to onboard an influencer who meets all their criteria. MyWall has made this process completely streamlined. Brands can directly filter creators based on demographics, engagement rate, follower count, target audience, and more to find the perfect match for their campaign.
List Your Influencer Campaigns
Brands can easily list their upcoming influencer campaigns on MyWall with a complete eligibility criteria checklist. Relevant influencers can directly express interest, which streamlines the collaboration process.
Analyze Influencer Analytics
Brands can access detailed analytics and demographics of influencers’ social media platforms. Marketers can use this data to make informed decisions and ensure the right fit for their target audience.
With such benefits, brands can now enjoy a convenient process and execute influencer marketing campaigns in a growth-driven way.
Before You Go
MyWall is a tool specifically designed to cater to content creators and brands looking for a seamless way to engage with one another. Not only does it simplify creators and brand collaborations, but it also provides way more opportunities for creators to grow and have more streams of income through their expertise.